http://tc.eserver.org/authors/Teich,_Thea A bibliography of works by Teich, Thea in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Teich,_Thea http://tc.eserver.org/30545.html http://tc.eserver.org/30545.html This discussion is intended for people who have recently assumed project management responsibilities (or want to). Project and quality management is about developing a plan, working the plan, and evaluating the results. http://tc.eserver.org/26215.html http://tc.eserver.org/26215.html The advantages of staying in the same profession as when you we employed in a standard way: you already know the job; no need for immediate additional training; you probably have a good idea about procedures, costs, processes. http://tc.eserver.org/24370.html http://tc.eserver.org/24370.html Taking the plunge into self-employment in the field of marketing and technical communications is a major step to contemplate. The many factors that one takes for granted when working in a corporate environment become problematic when one goes out 'on one’s own.' On the other hand, staying in a boring, less than challenging, or limited job largely because of the security it carries might be called 'sure-a-cide.' In making the transition to self-employment, it is necessary to pay close attention to a number of issues, but these issues may not be obvious at the beginning. On the other hand, many concerns that might otherwise appear to be essential to this transition may basically take care of themselves and can be lowered in priority. The 'trick' is figuring which is which. http://tc.eserver.org/23560.html http://tc.eserver.org/23560.html The Transformation Team consists of STC board members and a number of chapter and SIG leaders. The team was formed in response to concerns heard over the past several years from many of you. Some of these concerns have arisen from changes in the business world, such as globalization and the downturn in the economy. http://tc.eserver.org/23561.html http://tc.eserver.org/23561.html Over the years, the technical communication profession has changed: Our jobs and roles have changed. Business and economic models are changing. Technology has changed the way we work and communicate. Our world has become global. Now STC will change. http://tc.eserver.org/19848.html http://tc.eserver.org/19848.html Small, independent business owners never really stop thinking about their businesses; after all, your latest and greatest client may be on the stair stepper next to you at the gym. However, you know that sometimes you need a change of scenery, a change of activity, a chance to unhinge the hips that sometimes feel they are permanently fixed in a sitting position. Plus, occasionally, it’s necessary to realize that there is a world out there that is full of interesting things that have nothing to do with publication deadlines, document management, or online help. Yes, really, there is. http://tc.eserver.org/19712.html http://tc.eserver.org/19712.html What is the difference between marketing communication and technical communication? What are the purposes of each, and how different are those purposes? What results do you look for to evaluate the effectiveness of marketing communication? Of technical communication? Is one more 'creative' than the other? In various guises over the years, I’ve handled marketing communications for technical products, services, and subjects as part of whatever income-generating position I’ve held. I’ve learned it really doesn’t matter what marketing communication materials we’re talking about. Everything from brochures to direct mail to e-commerce Websites can and should be approached the same way. http://tc.eserver.org/19267.html http://tc.eserver.org/19267.html Too often, the emphasis in marketing communication is the tactic—the specific promotional piece clients—or your bosses—think they need. But what should drive marketing communication are the intended audience and the ultimate goals of the effort. Part of the marketing communication practitioner’s job is to assist clients, whether they are internal or external, to step back and decide “what for,” “to whom,” and “when,” before plunging into “how” to implement marketing communication. Part of the marketing communication educator’s job is to make sure students learn that the marcom process determines the marcom product. As a result, the tactic in many cases presents itself. http://tc.eserver.org/18907.html http://tc.eserver.org/18907.html No matter what your current status—employee, looking for a job, or independent consultant—marketing yourself is necessary. Marketing is determining what your customers need and then showing how whatever you are selling meets those needs, i.e., provides benefits, and does it better than the competition. When you market yourself, you are basically doing the same thing. If you are an employee, how are you developing your skills so they continue to meet the changing needs of your employer? If you are looking for a job, how does what you bring to the table make you a better candidate than everyone else? If you are an independent, how do you benefit your clients so they turn to you over and over again? http://tc.eserver.org/14745.html http://tc.eserver.org/14745.html Teich, STC's second vice president, advises technical communicators to develop in their professions by continuously setting goals and pursuing knowledge. http://tc.eserver.org/14554.html http://tc.eserver.org/14554.html Focus groups exploring the possibilities of collaborations between industry and academia took place at annual STC conferences in 1993 and 1994. As a result, the STC Academe-Industry Advisory Committee has developed bibliographies and research tools concerning this subject and in 1996, spearheaded the successful effort to appropriate STC funds for academic internships. This session builds upon those earlier programs and has a specific goal: the findings of the focus groups will direct the next round of the Society’s Academe/Industry Relations Advisory Committee’s efforts to find new ways of increasing industry and academic collaboration.