Usability in China: Encore

The leaders of the China UPA chapter wanted to raise the profile of usability engineering and user-centered design in China and create the biggest usability conference in the region.

Szuc, Daniel and Paul J. Sherman. UXmatters (2007). Articles>Usability>Regional>China

Selling User Experience

This article examines what works and what does not work well when selling UX within an organization, identifies barriers you might encounter to the adoption of UX methods in your organization, and discusses how to package and present UX to stakeholders. In this article, we’ll try to avoid just being prescriptive. Rather, we’ll pose questions along the way, regarding what has worked well for you.

Szuc, Daniel, Paul J. Sherman and John S. Rhodes. UXmatters (2008). Careers>Usability>User Experience>Organizational Communication

Selling UX

At some point in your career, you’ll be called upon to sell UX to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face? This article examines what works and what does not work well when selling UX within an organization, identifies barriers you might encounter to the adoption of UX methods in your organization, and discusses how to package and present UX to stakeholders.

Szuc, Daniel, Paul J. Sherman and John S. Rhodes. UXmatters (2008). Articles>User Experience>Workplace