Audience-Driven Web Design: An Application to Medical Web Sites    

We begin by identifying the problem of defining medical Web site credibility and then identify the gap in Web design research, a gap that fails to identify or address specific audience needs in Web site design. We then present our process for identifying and fulfilling specific audience needs, describe a framework, and present a case study in audience-driven Web design using the framework to guide the discussion.

Swenson, Jenni, Helen Constantinides and Laura J. Gurak. Technical Communication Online (2002). Design>Web Design>User Centered Design>Biomedical