Network Your Way to a Seat at the Table

Many IABC members are hungry to get a seat at the corporate boardroom table. They want to be influencers. If you want to pull up a chair with the "C" level folks, networking is key. Networking is not asking, "Do you have work for me?" Networking is building long-term, mutually beneficial relationships.

Susman, Karen. Communication World Bulletin (2007). Articles>Collaboration>Community Building