Commercial Conversations

Markets, as the saying goes, are conversations. They’re not always conversations we know we’re a part of, but they’re going on all the time.

Surowiecki, James. Forbes (2005). Articles>Communication>Business Communication

Feature Presentation

A spiral of complexity, often called “feature creep,” costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?

Surowiecki, James. New Yorker, The (2007). Articles>Project Management>Technology>Collaboration