Why Cultural Contexts Are Missing: A Rhetorical Critique of Localization Practices  

This paper argues for the importance of cultural contexts in localization practices. It explores possible reasons for the missing of cultural contexts in localization, such as a static model of culture, a positivist view of science, and an instrumental engineering approach. Broad-scoped rhetorical methods are called to improve the performance of localization.

Sun, Huatong. STC Proceedings (2002). Presentations>Language>Cultural Theory