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	<title>Sullivan Cassidy, Jennifer</title>	<link>http://tc.eserver.org/authors/Sullivan_Cassidy,_Jennifer</link>
	<description>A bibliography of works by Sullivan Cassidy, Jennifer in the field of technical communication.</description>
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	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Sullivan Cassidy, Jennifer</title>
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		<title>Communicating Effectively with Your Web Developer</title>
		<link>http://tc.eserver.org/26490.html</link>
		<guid>http://tc.eserver.org/26490.html</guid>
		<description>A rather stressful part of optimizing some sites can be working with a web developer who doesn&apos;t understand the importance of search engine friendly design. Sometimes these developers can be frustrating or keep you from getting your work done right. This article contains a number of thing to keep in mind and to avoid when working in these situations.</description>
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		<title>SEO Certification: Necessity, Myth, or Scam?</title>
		<link>http://tc.eserver.org/26488.html</link>
		<guid>http://tc.eserver.org/26488.html</guid>
		<description>Just the other day, I ran across an ad for a website that piqued my curiosity. It said, “Receive your SEO Certification in just 6 hours.” I’d never heard of SEO Certification. Thinking that perhaps I’d missed out somehow on certification, I decided to do some research before I panicked.</description>
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		<title>Using Your Web Stats for SEO: Search Marketing Analysis from Web Stats</title>
		<link>http://tc.eserver.org/26491.html</link>
		<guid>http://tc.eserver.org/26491.html</guid>
		<description>Last week, Jennifer covered the basics of web statistics and what they should mean for you. Now that you have a fairly good handle on what all these statistics mean, how do you put them to work for you? These concerns are answered in this article.</description>
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