http://tc.eserver.org/authors/Stershic,_Sybil_F._and_Debra_Semans A bibliography of works by Stershic, Sybil F. and Debra Semans in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Stershic,_Sybil_F._and_Debra_Semans http://tc.eserver.org/31335.html http://tc.eserver.org/31335.html Employee engagement, getting employees to "live the brand," gaining employee buy-in—today's managers are trying to wrap their minds around these critical practices through internal marketing and internal branding. But not everyone understands these concepts. You even hear people use the terms interchangeably, even though there are a number of differences between these concepts.