http://tc.eserver.org/authors/Sterne,_Jim A bibliography of works by Sterne, Jim in the field of technical communication. en-us Copyright (c) 2005-10 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Sterne,_Jim http://tc.eserver.org/21364.html http://tc.eserver.org/21364.html 'Customer Experience' is all about how your prospective and current customers perceive your company, based on the effort they had to expend accomplishing the above tasks. If the word 'brand' pops into your head, you may go to the head of the class.