http://tc.eserver.org/authors/Stallworth_Williams,_Linda A bibliography of works by Stallworth Williams, Linda in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Stallworth_Williams,_Linda http://tc.eserver.org/31011.html http://tc.eserver.org/31011.html This article discusses a comprehensive study of the mission statements of Fortune 1000 higher-performing and lower-performing firms to assess the current state of the mission statement. After content analysis of these firms' mission statements, the components included for these two groups of firms were compared. The higher-performing firms included eight of the nine recommended components more often than did the lower-performing firms, and the differences were significant for three of those components. Also, using textual analysis methods, this study identified strategies employed by these firms to create a strong identity--or internal ethos--and image--or external ethos. The two groups used somewhat similar strategies for building corporate identities and images but differed in the values they emphasized and the goodwill recipients they targeted. http://tc.eserver.org/30854.html http://tc.eserver.org/30854.html This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and attention to the ethics and visual rhetoric of the letter. In addition to composing a sales letter, each student is required to write a detailed, thoughtful analysis of the ethics and visual appeal of his or her letter. http://tc.eserver.org/30694.html http://tc.eserver.org/30694.html This text aims to prepare students for entry-level jobs and foster their career progress after they enter the workplace. The focus of this book is not as broad as the typical introductory text on business communication. However, this book could be the right choice for an advanced business writing course in a high school or an introductory business writing course in a college, university, or technical school. This book might also work well as a supplement in a postsecondary business communication course for use by students who either have not completed a 1st-year composition course or who have completed that course without mastering grammar, mechanics, and style. This textbook includes 18 units: 8 discuss specific types of punctuation (e.g., commas and colons); 7 cover usage and mechanics (e.g., capitalization and numbers); and 3 cover grammar (e.g., subject and verb agreement).