http://tc.eserver.org/authors/Souza,_Randy A bibliography of works by Souza, Randy in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Souza,_Randy http://tc.eserver.org/21886.html http://tc.eserver.org/21886.html Explains that specific, measurable objectives and post-launch measurements are crucial for successfully achieving ROI (return on investment) goals. He also provides several examples aligning business and design initiatives, and prioritizing design projects relative to their ROI.