A directory of resources inthe field of technical communication.Souza, Randy
   
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Get ROI from Design   (PDF)

Explains that specific, measurable objectives and post-launch measurements are crucial for successfully achieving ROI (return on investment) goals. He also provides several examples aligning business and design initiatives, and prioritizing design projects relative to their ROI.

Souza, Randy. Forrester Research (2001). Design>Information Design>Usability

 

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