Services Academics Offer: Considering Ways Organizations Can Seek Help from Universities 
In technical communication, we talk about bridging academy and industry quite often, and we usually brainstorm ways that academics can forge relationships with professional organizations. This paper focuses on the reverse: helping technical communicators seek out academics who can help with workplace writing problems. Academics can offer expertise in training, problem-solving methodologies, and research facilities and can help organizations work through problems of collaboration, technology, design, and communication.
Smith Diaz, Charlsye. STC Proceedings (2005). Articles>Collaboration>Industry and Academy