Translating the Web: Web Site Development for an Asian Audience

In all aspects of marketing, the Eastern world is breaking through to the West. More and more businesses are expanding product lines and services into a new market that involves countries in East Asia. Whether a business forms an alliance with a Chinese company to use its resources for a project, or it sells directly to Japanese consumers, it is clear that key media materials should be appropriate for Asian audiences.

Sinex, Jacqueline. Usability Professionals Association (2006). Articles>Web Design>Localization>Asia