http://tc.eserver.org/authors/Sherman,_Chris A bibliography of works by Sherman, Chris in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Sherman,_Chris http://tc.eserver.org/31560.html http://tc.eserver.org/31560.html Spending on search engine marketing (SEM) is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns. In a short survey conducted by web analytics vendor NetIQ, more than 800 participants responded to questions about their search engine marketing efforts and their attempts to measure success. The survey responses provide interesting insights into the state of search engine marketing ROI. http://tc.eserver.org/27061.html http://tc.eserver.org/27061.html A new book in the popular O'Reilly 'Hacks' series shows you how to find and create your own mashups, overlaying all kinds of interesting information on Google maps. http://tc.eserver.org/26492.html http://tc.eserver.org/26492.html Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A new book demystifies the process, showing you how to implement your own effective measurement strategies. http://tc.eserver.org/11915.html http://tc.eserver.org/11915.html If you think that adding search to your site means rolling up your sleeves and hacking together a crawler, indexer and database system, think again. A number of companies offer 'plug and play' services that provide a powerful search engine for your web site -- and best of all, some are free.