A directory of resources inthe field of technical communication.

Shedroff, Nathan

9 found.

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Computer Human Values

As computers and digital devices increasingly insert themselves into our lives, they do so on an ever increasing social level. Designers need to understand the context of use and include the whole of a user's experience into the solution when creating a computer interface.

Shedroff, Nathan. Boxes and Arrows (2002). Articles>Technology>Ethics


Information Interaction Design: A Unified Field Theory of Design

One of the most important skills for almost everyone to have in the next decade and beyond will be those that allow us to create valuable, compelling, and empowering information and experiences for others. To do this, we must learn existing ways of organizing and presenting data and information and develop new ones. Whether our communication tools are traditional print products, electronic products, broadcast programming, interactive experiences, or live performances makes little difference. Nor does it matter if we are employing physical or electronic devices or our own bodies and voices. The process of creating is roughly the same in any medium. The processes involved in solving problems, responding to audiences, and communicating to others are similar enough to consider them identical for the purposes of this paper. These issues apply across all types of media and experiences, because they directly address the phenomena of information overload, information anxiety, media literacy, media immersion, and tec

Shedroff, Nathan. nathan.com (1995). Design>Information Design


The Interactive Development Process

This is a very simple introduction to a development process that has been developed over years of work at vivid studios. It started out as a book, developed for Apple Computer's Multimedia Developer's Program, entitled, Multimedia Demystified. This book covers the general development process in some detail. As both the process itself and our application of it to online media have evolved, we have refined this process to what you see above. This, of course, is a fairly shallow explanation of it.

Shedroff, Nathan. nathan.com (1997). Design>Web Design>Multimedia


Interfaces for Understanding

Over the next 15 years, the issues facing interface designers, engineers, programmers, and researchers will become increasingly complex and push further into currently abstract and, perhaps, esoteric realms. However, we are not without guidance and direction to follow. Our experiences as humans and what little history we have with machines can lead us toward our goals.

Shedroff, Nathan. nathan.com (1996). Resources>Web Design


Kate Discusses the Role of Design in Business with Nathan Shedroff

Kate Rutter recently had a great email conversation with Nathan Shedroff, experience strategist, author, and the Program Chair and founder of the brand new MBA in Design Strategy at California College of the Arts.

Shedroff, Nathan and Kate Rutter. Adaptive Path (2008). Articles>Interviews>Design


The Making of a Discipline: The Making of a Title

Many people who work within the design field have had a hard time assimilating the full scope of Experience Design—and a harder time accepting their niches within it. The reasons for this resistance uncover much about the state of design as well as the state of identity.

Shedroff, Nathan. Boxes and Arrows (2002). Careers>Usability>User Centered Design


The Past and Future of Experience Design

The future of experience design has never held more promise. But, to fulfill this promise, we have to explore, learn, and work passionately and confidently—even courageously, at times—in new domains. The things we create aren’t usually any less ephemeral than the experiences they deliver (how many websites or campaigns or apps or events have you created in your career that are no longer available?). What lasts, at least in the minds and reactions of our customers, are the experiences around these things. Ultimately, this is also where we derive our own greatest satisfaction in our work. It will be what makes us smile when we think of a project we worked on, years from now, and instead of focusing on how we created it or how much we earned; we will fondly look back on the experiences they created for people.

Shedroff, Nathan. Boxes and Arrows (2012). Articles>User Experience>History


Personal Websites

Personal websites are one of the few new forms of personal expression to arise out of the last few decades--certainly out of the computer and media industries. No longer a simple curiosity, the growth in personal websites points to some inherent need people have for self-expression. However, there is a wide gulf between those who find this medium an exciting opportunity and those who see it as yet another form of self-absorption. For designers, personal websites are, at once, a new phenomenon (a type of design project never before existing), and at the same time, merely the latest take on that old, established product: the self promotion. There are already a number of issues surrounding this new application, but if anything, personal websites are probably the quintessential fin-de-siècle product as they reflect the natural evolution of Andy Warhol's ideas of fame, blended with Tom Peter's realization that the most important brand is 'you.'

Shedroff, Nathan. nathan.com (1997). Resources>Web Design


Recipe for a Successful Website

Listen up, this one's a no-brainer. Building a successful website is as simple as an Easy-Bake Oven™. Although it's a lot of hard work, it isn't very difficult to understand. The directions are clear. Here's the list of ingredients-and there are only six: Content, Information Design, Performance, Compatibility, Visual Design, and Interaction Design. Each of these ingredients is important and not one can be left out. Would you leave out sugar in a cake recipe? Would you bake bread without yeast? Of course not, but that's what 95% of the websites on the Internet are doing-especially the commercial sites where it is even more important. Most sites serve up pages like half-baked cookies without everything necessary to make them delicious. They usually get the sugar in there but they often forget even more essential elements like flour and water, making their servings hard to swallow and even more difficult to stomach. A successful website might be able to get by with only five of these ingredients-if they are ex

Shedroff, Nathan. nathan.com (1994). Resources>Web Design>Interaction Design

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