Reducing Costs and Maximizing Localization ROI  

The percentage of revenue that companies are generating from global markets is increasing rapidly. Not only does the global nature of sales help to increase overall corporate revenue, it also aids in building global brand equity, maintaining competitiveness against global competition and reducing geographical market reliance. In today's challenging economic environment, though, international efforts are often given low priority within the corporation. With this backdrop, localization teams are forced to do more with less in order to meet global market needs. Consequently, achieving a high Return On Investment (ROI) from localization initiatives is more important than ever.

Shapiro, Tom. STC Proceedings (2004). Articles>Language>Localization

Effective Update Management in the Localization Process  

Whether one is localizing documentation or translating Web sites into multiple foreign languages, managing updates is a major component of the localization process. Content development often involves constant updates. Therefore a localization methodology must have the infrastructure to manage change seamlessly, efficiently, and accurately. It must also offer complete flexibility to accommodate each project’s unique schedule, requirements and development cycle.

Shapiro, Tom. STC International TC SIG (2003). Articles>Content Management>Localization>Translation