#31195
The Effect of Typeface on the Perception of Email
This study investigated the effect that a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email message was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.
Shaikh, A. Dawn, Doug Fox and Barbara S. Chaparro. Usability News (2007). Design>Typography>Online>Email
#28514
Perception of Fonts: Perceived Personality Traits and Uses
This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.
Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox. uiGarden (2007). Design>Typography
#27532
Perception of Fonts: Perceived Personality Traits and Uses
This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.
Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox. Usability News (2006). Design>Typography>Visual Rhetoric
