The Effect of Typeface on the Perception of Email

This study investigated the effect that a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email message was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.

Shaikh, A. Dawn, Doug Fox and Barbara S. Chaparro. Usability News (2007). Design>Typography>Online>Email

The Effect of Website Typeface Appropriateness on the Perception of a Company's Ethos

This study investigated the effect of website typeface appropriateness on the perception of the site's company. Results indicate that typefaces that are high in appropriateness should be used for websites. Neutral and low appropriate typefaces significantly decreased the perception of the company as judged by professionalism, believability, trust, and intent to act on the site.

Shaikh, A. Dawn. Usability News (2007). Design>Typography>Usability

The Effects of Line Length on Reading Online News

This study examined the effects of line length on reading speed, comprehension, and user satisfaction of online news articles. Twenty college-age students read news articles displayed in 35, 55, 75, or 95 characters per line (cpl) from a computer monitor. Results showed that passages formatted with 95 cpl resulted in faster reading speed. No effects of line length were found for comprehension or satisfaction, however, users indicated a strong preference for either the short or long line lengths.

Shaikh, A. Dawn. Usability News (2005). Articles>Web Design>Typography>Usability

Metaphors and Website Design: A Cross-Cultural Case Study of the Tide.com Stain Detective

This study investigated the generalization of a home metaphor used in the Tide.com Stain Detective (Nelson & Hibner, 2003) to middle-class Indian females. The stain detective was developed with American women based on a card sorting activity. A similar card sorting activity was conducted with six Indian females. Results showed that the Indian participants grouped the stains by the amount of work that was required to remove it, rather than by the location where it occurred.

Shaikh, A. Dawn, Barbara S. Chaparro, W. Todd Nelson and Anirudha Joshi. Usability News (2005). Design>Web Design>Writing>India

Perception of Fonts: Perceived Personality Traits and Uses

This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.

Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox. uiGarden (2007). Design>Typography

Perception of Fonts: Perceived Personality Traits and Uses

This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.

Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox. Usability News (2006). Design>Typography>Visual Rhetoric

Reading Online Text: A Comparison of Four White Space Layouts

In this study, reading performance with four white space layouts was compared. Margins surrounding the text and leading (space between lines) were manipulated to generate the four white space conditions. Results show that the use of margins affected both reading speed and comprehension in that participants read the Margin text slower, but comprehended more than the No Margin text. Participants were also generally more satisfied with the text with margins. Leading was not shown to impact reading performance but did influence overall user preference.

Chaparro, Barbara S., J. Ryan Baker, A. Dawn Shaikh, Spring S. Hull and Laurie Brady. Usability News (2004). Design>Web Design>Typography>Visual Rhetoric

Summer Internship @ Google, Inc.: Accessibility Experiences

This paper summarizes some of the major lessons learned about conducting usability tests with visually impaired participants while working as interns at Google, Inc. The lessons were in four major areas: (1) recruitment and scheduling, (2) preparing the usability lab for testing sessions, (3) using think-aloud protocol with screen readers, and (4) helping observers to get the most out of the test sessions.

Shaikh, A. Dawn and Philip Strain. Usability News (2007). Careers>Internships>Accessibility>Visual

What's the Skinny on Weight Loss Websites?

This study reports on the usability test of three weight loss websites. In addition, eye tracking patterns were observed for initial exposure to each site home page. Results indicate that participants were able to search the Atkins diet site more efficiently than the Jenny Craig website or Weight Watchers website and preferred this site overall. Analysis of eye-tracking data suggests users first fixate on graphics and large text even when looking for specific information. Interface issues contributing to overall satisfaction and preference are discussed.

Shaikh, A. Dawn, J. Ryan Baker and Mark C. Russell. Usability News (2004). Design>Web Design>Usability>E Commerce

Where's the Search? Re-examining User Expectations of Web Objects

In 2001, Bernard determined that users were able to form a schema for the location of web objects on informational websites. The current study investigates whether users' expectations have changed since the 2001 study. Changes were found in the expected location of the site search engine, internal links, and advertisements.

Shaikh, A. Dawn and Kelsi Lenz. Usability News (2006). Design>Web Design>Search>Usability

Does the Typeface of a Resume Impact Our Perception of the Applicant?

Resumes play an important role when applying for a job. Unfortunately, many applicants focus only on the content of the resume and not the appearance. The typeface chosen to display the resume not only influences the physical appearance, but also influences how an employer may view the applicant. In this study, resumes displayed in a high appropriate typeface (Corbel), resulted in the applicant being perceived as more knowledgeable, mature, experienced, professional, believable, and trustworthy than when displayed in a neutral typeface (Tempus Sans) or low appropriate typeface (Vivaldi). Moreover, the applicant was more likely to be called for an interview when their resume was displayed in a high appropriate typeface than a neutral or low appropriate typeface.

Shaikh, A. Dawn and Doug Fox. Usability News (2008). Careers>Resumes>Typography>User Centered Design

The Effects of Line Length on Reading Online News

This study examined the effects of line length on reading speed, comprehension, and user satisfaction of online news articles. Twenty college-age students read news articles displayed in 35, 55, 75, or 95 characters per line (cpl) from a computer monitor. Results showed that passages formatted with 95 cpl resulted in faster reading speed. No effects of line length were found for comprehension or satisfaction, however, users indicated a strong preference for either the short or long line lengths.

Shaikh, A. Dawn. Usability News (2005). Articles>Typography>Online>Usability

Where's the Search? Re-Examining User Expectations of Web Objects

In 2001, Bernard determined that users were able to form a schema for the location of web objects on informational websites. The current study investigates whether users' expectations have changed since the 2001 study. Changes were found in the expected location of the site search engine, internal links, and advertisements.

Shaikh, A. Dawn and Kelsi Lenz. Usability News (2006). Articles>Web Design>Search>User Centered Design