Competitive Advantage through Employee Engagement

Engagement. Is it the latest corporate buzzword? Not for serious business leaders who understand the correlation between engaged employees and improved financial performance. They see engagement as a source of competitive advantage. All things equal, they believe, an organization that has engaged employees will outperform one that doesn’t.

Shaffer, Jim. Communication World Bulletin (2005). Careers>Management>Collaboration>Workplace

Creating Leaders: On the Front Lines and Beyond

Companies such as GE, Procter & Gamble, General Mills, McKinsey, IBM, FedEx and others began building their leadership engines by doing what any great team does: putting the right people in the right leadership positions in the first place. They then strengthen the leaders’ skills and knowledge and rigorously hold them accountable for hitting their operating and financial targets. Let’s peek under the hood at these leadership engines to see how these great companies not only create but sustain leadership engines that continuously produce strong leaders.

Shaffer, Jim. Communication World Bulletin (2007). Articles>Education>Management>Workplace

Four Steps to Demonstrating Communication Return on Investment

I've never met a senior business leader who didn't want to make more money. Nor have I met one who didn't appreciate that communication breakdowns lead to mistakes, accidents, shoddy service, high costs and low productivity. Business leaders, especially CEOs, are eager to rid themselves of value-draining dips in performance that prevent them from hitting their numbers. As a communicator, if you can do four common-sense things well, you can not only help senior leaders to avoid these breakdowns, but you can also demonstrate how to maximize the power of communication for better business results.

Shaffer, Jim. Communication World Bulletin (2006). Articles>Communication>Financial>ROI