If you build it, they may or may not come. But if they do come and you've built it badly, they almost certainly won't come back. While it's immensely difficult to figure out what makes a user bookmark a site, usability is a critical factor. Despite this, most Web builders spend far too little time thinking about this aspect of site design.
Shafer, Dan. Builder.com (1998). Articles>Usability>Web Design
If you publish something on the Web and you get it wrong, fix it and move on. View the Web as a temporary home for your designs and ideas. If we allow ourselves to become bogged down in a morass of corrective detail, we'll miss the bigger picture and stifle creativity in ways we can't yet imagine.
Shafer, Dan. Builder.com (1998). Design>Information Design>Editing
The User Interface: Building a Better Interface
This site consists of the author’s interviews with Jakob Nielsen, David Kleinberg, and Jared Spool, as well as his own perspectives on the topic.
Shafer, Dan. Builder.com (1998). Articles>Usability
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