Dynamic Content Delivery using DITA  

This whitepaper defines a new publishing paradigm, which we will call dynamic content delivery. Dynamic delivery changes the rules, putting the reader in charge of what content is important and how it should be packaged. It transforms publishing to an audience of many to publishing to an audience of one.

Severson, Eric. Flatirons Solutions (2007). Articles>Content Management>XML>DITA

XML for Creative Content and Page Layout Applications

While technical documentation has traditionally been the domain for structured authoring, there is increasing interest in using XML for more “creative” materials such as sales brochures and marketing collateral. Such pre-sales materials often have even more compelling opportunities for single-sourcing and reuse than technical documents. Up to now, these materials have been produced one at a time in page-oriented publishing systems like Adobe InDesign and Quark. While this provides maximum flexibility in controlling exact page layouts, it can create a nightmare when small changes must be replicated across all the independent pages and documents. Why can’t we use XML to more flexibly handle this kind of content? In fact, we can! Using page formats from real marketing content, this whitepaper demonstrates how XML tools can be used to maintain highly graphical sales collateral, web pages, and product catalogs from a single source of XML information.

Severson, Eric. IDEAlliance (2004). Articles>Document Design>Marketing>XML

XML and Office 2.0

Recently there has been a flurry of activity around a concept called “Office 2.0” – another offshoot of the term “Web 2.0” – in which all traditional office applications can be replaced by online services accessible through a generic web browser.

Severson, Eric. Flatirons Solutions (2008). Articles>Content Management>Writing