Cultural Issues in Business Communication 
Practical tips and ideas for those who develop material, services or products for translation and/or export.
Sellin, Rob and Elaine Winters. bena.com (1996). Books>Writing>Business Communication>Localization
The task of communicating in a global environment requires planning, sensitivity and expert help. The authors have developed a series of check lists and tips to guide writers, editors, and other members of the localization team through the process.
Sellin, Robert and Elaine Winters. STC Proceedings (1997). Articles>Language>Translation>Localization
The first two hours are spent in the simulation Elaine’s Game - which gives participants the experience of temporarily belonging to another culture and interacting across cultures with other members of the workshop. It is a proven way to expand awareness of other points of view. The first two handouts explore culturally biased material in a concrete way; participants are expected to collaborate and rewrite a portion of an article. The third handout is an example of how meaning changes through translation into two languages (Japanese and French) from American English.
Sellin, Rob and Elaine Winters. STC Proceedings (1998). Articles>Language>Localization
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