Bringing Holistic Awareness to Your Design

All of the members of the best teams could tell us, with relative ease, the top five business goals of their application, the top five user types the application was to serve, and the top five platform capabilities and limitations they had to work within. And, when questioned more deeply, each team member revealed an appreciation and understanding of the challenges and goals of their teammates almost as well as their own.

Selbie, Joseph. Boxes and Arrows (2009). Design>User Experience>Usability>User Centered Design