Beating the Rap on User Interface Standards 
When your manager asked (told) you to write a user interface (UI) design standard, was it a no-win proposition? Apparently many developers feel that way.
Schaffer, Eric M. Human Factors International (1996). Design>Web Design>User Interface
'Viewability' on a Web site may not imply 'usability.' Real Websters know the difference. For example, a recent Web-mag cartoon shows a puzzled 'visitor' in front of a store front. A sign says 'Come on in.' However, the visitor fails to see any door. It's obscured by the Las Vegas pizzazz and animatronic geegaws soliciting attention willy-nilly. Have you seen such Web sites?
Schaffer, Eric M. Intranet Journal (2001). Design>Web Design>Usability
Even Excellent Sites Benefit from Expert Reviews
Get the flavor of an Expert Review as Dr. Schaffer points out the strengths and weaknesses of 11 award-winning Web sites.
Schaffer, Eric M. and Phil Goddard. Human Factors International (2006). Presentations>Web Design>Assessment
HFI Certification: Fulfilling Your Needs as a Practitioner
Usability is more and more critical to online success, but most developers have no formal training in it and most companies have no formal program for it.
Schaffer, Eric M. and Phil Goddard. Human Factors International (2006). Presentations>Human Computer Interaction>Usability
Icons: Much Ado About Something 
Every battle has a psy-ops component, otherwise known as psychological operations. Each side attempts to demoralize the other and re-moralize its own troops. In UI design, the battle against GUIs from hell is no different. Recall the evil influence of cryptodesign – design ideas that work for certain situations but get misapplied in other, quite different circumstances. We’ve seen a lot of developer trauma associated with icon design: cryptohyperinconitis. But hang on. This article gives you, the troops in the field, some psycho-innoculation against the cryptic IMFAP syndrome (Icon Mania, Fetish, and Phobia)!
Schaffer, Eric M. Human Factors International (1996). Design>User Interface
The Institutionalization of Usability
Discusses practical usability, The Third Wave of the Information Age, the institutionalization of usability, developing a holistic strategy, measuring success, and getting started.
Schaffer, Eric M. Human Factors International (2006). Presentations>Usability>Workplace
Key Tips for User-Centered Design 
We interact with many developers when researching and designing GUI standards. Some of the recurring problems we find can be solved with knowledge of a few expert tips.
Schaffer, Eric M. Human Factors International (1995). Design>User Centered Design
Managing Your Defense Against GUI's from Hell 
Check the number of times you walk out of an office complex grasping a door handle shaped to say 'pull me' while warning you with a label that says PUSH. The unwarranted generalization of 'handle' to both sides of a one-way door shouts cryptodesign at work. You’ve see your VCR mercilessly flashing 12:00 pm into the night (and day), reminding you of your slow-witted inability to set the time. According to a consumer survey, a third of TV viewers have given up ever setting a future video recording date and time. Cryptodesign succeeds in maintaining a useless machine interface. The message is clear. Cryptodesign says 'a technique useful for one situation is probably good in all situations.' The antidote requires that we breath life back into automatic design techniques. Let’s call the antidote 'soul design'.
Schaffer, Eric M. Human Factors International (1995). Design>User Interface
Meeting the Demand for Usability Expertise: An Offshore Model
Discusses how you can create and utilize a 'Center of Excellence' dedicated to realizing your company's development and design projects. Learn how you can staff a sustained usability effort.
Schaffer, Eric M. Human Factors International (2006). Presentations>Usability
Mentoring for Mainstream Usability
What mentoring is, and how it is different from consulting, training, or educating.
Schaffer, Eric M. and Susan Weinschenk. Human Factors International (2006). Careers>Mentoring>Usability
Pull-Down Menus: Out of Sight, Out of Mind 
This article focuses on a particularly wily cryptodesign foe: pull-down menus. Recall our definition of the developer’s eternal foe: cryptodesign. These are decisions that worked for certain situations, but are often misapplied in different, inappropriate situations. Pulldowns are the “guerilla” combatants of GUI design – so named because at one glance they look like good-guy civilians, but in another moment, they’ve wreaked havoc on ease-of-use. Let’s explore how to neutralize these design sapper bombers.
Schaffer, Eric M. Human Factors International (1995). Design>Web Design>User Interface
Quickness and Usability Keys to Successful Web Sites
Three clicks and that's it. Most Web site users allow only three clicks to be impressed with your product. Most people don't surf the Web; they have an agenda. In specialized fields such as banking, users will stay with sites that give them information quickly and pleasantly. The challenge is to produce a positive Web site experience the first time around. It boils down to one word: usability. Is your Web site user friendly? With 80% of current Web sites falling by the wayside, your home page must be easily accessible as well as eye-catching and informative. The imperatives are point, click and find the right department.
Schaffer, Eric M. TechWeb (2001). Design>Web Design>User Experience>Usability
RBC Royal Bank’s Online Banking Initiatives: Usable Design Now and in the Future
Discuss their initiative to make user-centered design a central part of RBC Royal Bank's Online Banking.
Schaffer, Eric M., Carolyn Burke and Nicole Poirer. Human Factors International (2006). Presentations>Usability>Web Design>E Commerce
Web Design Standards: 10 Organizational Secrets
The practices and processes that facilitate the organizational development needed to create a successful Web design standard.
Schaffer, Eric M. Human Factors International (2006). Presentations>Web Design>Style Guides>Workplace
Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust
The next wave in Web site design is persuasive design, designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions. As business mandates for Web site design have grown more strategic, complex, and demanding of accountability, good usability has become the price of competitive entry. So, while usability is important, it is no longer the key differentiator it once was.
Schaffer, Eric M. UXmatters (2009). Articles>Web Design>Usability>Emotions
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