http://tc.eserver.org/authors/Salvo,_Suzanne A bibliography of works by Salvo, Suzanne in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Salvo,_Suzanne http://tc.eserver.org/31297.html http://tc.eserver.org/31297.html Film is dead. The history-changing miracle that made it possible to accurately reproduce anything the eye could perceive is now itself part of history. The cause of death? Digital imagery. But no one is shedding tears. It all began innocently in the mid-1980s when digital photos were a geeks-only, barely noticed novelty. It has since spread around the world in pandemic fashion. In its wake, entire industries have been killed off as more and more people succumb to the digital bug. http://tc.eserver.org/31301.html http://tc.eserver.org/31301.html The title above is, in a nutshell, the meaning of the copyright law as it pertains to creative works. Simple and straightforward: Whoever makes it, owns it and in turn grants legal permission for its use to you, the corporate client. Back in the day when you needed a negative or the original transparency to make a decent usable image, it was easier to safeguard photographs against unauthorized use. Now with digital technology, there is no difference between "original" and "duplicate," and copying images is, in some cases, all too easy. http://tc.eserver.org/31232.html http://tc.eserver.org/31232.html It sees you when you’re sleeping. It knows if you’re awake. 'It' is the world, and it knows if your company has been naughty or nice. The digital revolution has put a photographic device, be it a camera or camera-phone, in the hands of virtually everybody everywhere—so you can be sure someone besides Santa is constantly watching your company’s behavior. For that and other good reasons, corporate photography is looking very green this season. http://tc.eserver.org/31241.html http://tc.eserver.org/31241.html Anyone can relate the facts of an event, just like anyone can hold a camera up to a scene and document it. But bare facts and badly composed images make for poor communication. It takes skill and talent to write a good story, one that will inform and entertain. The same is true for photography. Images have always been storytellers. A good image can relay large amounts of data in a format that is pleasing and quickly absorbed by the viewer. That makes photos potentially more influential than a massive amount of words. http://tc.eserver.org/31220.html http://tc.eserver.org/31220.html Corporate photography was once the realm of adults only. Just a few years ago, it was surprising to see a picture of anybody under 40 years old in an annual report or capabilities brochure, much less someone under the age of 12. But nowadays, photos of children are showing up more and more often in all kinds of corporate publications, and as you might suspect, photographing children requires a totally different approach than shooting the CEO.