Many technical documents are rich in text and poor in graphics. Not all documents have photographs and illustrations to provide the reader with visual cues. Text organizers can be used as a method for relieving the visual grayness that happens when a document is all text. Headlines, kickers, subheads, headers, footers, pull quotes, and bulleted lists are all text organizers that can be used throughout a technical document to promote a better flow of information.
Sadowski, Mary A. STC Proceedings (2002). Articles>Document Design>Visual Rhetoric>Technical Illustration
Using Type as a Design Element 
Designing with type follows the same visual guidelines that are used when designing with images. The computer has made more options available to the average user, but good design techniques are not always inherent within the variety of options present on the toolbar. The user needs to have some knowledge of what works and what doesn’t work. Emphasis and readability can be enhanced by adhering to the guidelines that a consistent with good visual design. Format options that include spacing, margins, size, and contrast can provide the user with the opportunity to create publications that are both interesting and readable.
Sadowski, Mary A. STC Proceedings (2001). Presentations>Typography
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