The Essentials of WWW Page Design 
The World Wide Web (WWW) is undergoing exponential growth. Everyone seems to be moving onto the information superhighway: it’s here, it’s now, and you can learn to drive. But before you buckle up, make sure you understand the basics of Web page design. First, make sure your content is suitable. Next, design an overall structure for your site and provide adequate navigation aids so that people won’t get lost. Use visuals to convey information and keep their size to a manageable level. Finally, set the tone on the home page; 'hook' the viewer into exploring your site.
Sabadosh, Nick and Beth Mazur. STC Proceedings (1996). Design>Web Design>Information Design