Contrast and Meaning

Design is largely an exercise in creating or suggesting contrasts in an effort to convey meaning.

Rutledge, Andy. List Apart, A (2007). Design>Document Design>Theory

It's Not About the Website

There is no more crucial step in a client's project than the initial creative discovery meeting. It's quite possible that a project's level of success can be fully decided by that one event.

Rutledge, Andy. Search-This (2005). Design>Web Design>Search

Web Standards: It's About Quality, Not Compliance

In spite of the widespread acceptance of Web standards by a specific segment of the design and development community, hosts of professionals are working in direct opposition to these standards. A significant reason for why this is happening and how those not working with Web standards justify their activity boils down, I believe, to something regrettably simple: nomenclature.

Rutledge, Andy. AndyRutledge.com (2007). Articles>Web Design>Standards

The Layers of Design: The Style Layer

Like all graphic elements, each of these has communicative value and contributes to the message conveyed by the page design. A designer must know what each of these and other graphic elements communicates and use them where and how it’s most appropriate.

Rutledge, Andy. UX Magazine (2006). Articles>Web Design