http://tc.eserver.org/authors/Rubel,_Steve A bibliography of works by Rubel, Steve in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Rubel,_Steve http://tc.eserver.org/31308.html http://tc.eserver.org/31308.html The media interview seems like a pretty cut-and-dry experience. Reporter calls source. Reporter interviews source. Reporter uses portions of the interview in a piece and a lot more as background. Those of us who have been in PR a long time or have been interviewed by the press frequently know the drill. However, the media interview as we know it is going through a radical transformation, and it's starting not with the reporters but with bloggers.