http://tc.eserver.org/authors/Roy,_Sumantra A bibliography of works by Roy, Sumantra in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Roy,_Sumantra http://tc.eserver.org/24150.html http://tc.eserver.org/24150.html In order to prevent your site from being penalized for spamming, you need to prevent the search engine spiders from indexing pages which are not meant for it. http://tc.eserver.org/24149.html http://tc.eserver.org/24149.html Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword. http://tc.eserver.org/24153.html http://tc.eserver.org/24153.html When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames. In my opinion, the truth lies somewhere in between. http://tc.eserver.org/24155.html http://tc.eserver.org/24155.html A glossary of commonly used terms in the world of search engine ranking. http://tc.eserver.org/24148.html http://tc.eserver.org/24148.html Do you really need to have your own domain name? Yes. http://tc.eserver.org/24151.html http://tc.eserver.org/24151.html Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking. What is important is not only the number of links to your site, but also the types of sites which are linking to you. A link from a site which is related to yours is more valuable than a link from an unrelated site. http://tc.eserver.org/24154.html http://tc.eserver.org/24154.html Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking. http://tc.eserver.org/24152.html http://tc.eserver.org/24152.html Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory. http://tc.eserver.org/24147.html http://tc.eserver.org/24147.html In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.