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Rosenheim, Mimi


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Taming the Data Tangle

Intranets are complex because they have complex objectives, whereas Internet sites cast a wide net and filter audiences into a few focused paths that eventually lead to a single call to action (such as a purchase transaction). Intranets provide all of the information available on a topic and let readers cull the data they need to complete the task at hand. Intranets cast a wide net, but the filtering is much more difficult. This is a major problem when more and more content gets jammed into an intranet by various corporate divisions. The result is often a resource that's too cumbersome to use.

Rosenheim, Mimi. WebTechniques (2001). Articles>Web Design>Intranets