Testing the Sizzle of the Steak: Usability Testing of Packaging  

Provides the rationale for usability testing the packaging of high-tech products, including lowered support costs, improved customer satisfaction, and increased sales.

Rosenbaum, Stephanie L. and Janice Anne Rohn. Tec-Ed, Inc. (1997). Articles>Usability>Marketing

A Toolkit for Strategic Usability: Results from Workshops, Panels, and Surveys  

Describes the organizational approaches and usability methodologies considered by HCI professionals to increase the strategic impact of usability research. Based on data collected at three conferences. In Human Factors in Computing Systems: CHI 2000 Conference Proceedings.

Rosenbaum, Stephanie L., Janice Anne Rohn and Judee Humburg. Tec-Ed, Inc. (2002). Articles>Usability