Dos and Don'ts of Branding

Corporate brands are built by countless interactions between people - customers and clients, suppliers and distributors, shareholders and communities, and one another. If your brand does not reflect your people in a way that makes them proud and passionate, they will not deliver the brand experience in the marketplace. Some do's and don'ts for corporate branding.

Riese, Tracey G. Communication World Bulletin (2003). Articles>Business Communication>Marketing