#11892
Designing for Multiple Audiences
Current literature tells web designers to determine who their primary users are, then design the website for that group. However, in many cases a website must serve multiple audiences with very different needs. This article explores a few options that web designers have in creating a website that meets the needs of multiple audiences.
Riebeek, Holli. EServer (2001). Design>Information Design>Web Design>Personalization
#13650
The Perception of Scientific Uncertainty in Science News Writing 
When science is represented in the news, articles can misrepresent uncertainty in one of two ways: either they make the science appear more uncertain than it is by focusing on controversy, or they make it appear more certain by focusing on the end result or the discovery. Paradoxically, the high degree of uncertainty that pervades the science covered in most news stories and that, in some cases, makes the science newsworthy, receives little attention. This is because journalists must reconcile the difference between uncertain science and an expectation that news is certain. Somewhere in the reconciliation, uncertainty often gets left out.
Riebeek, Holli. University of Washington-Seattle (2002). Books>Scientific Communication>Journalism
