Client’s Needs, Client’s Wants and Finding the Balance

Since a healthy percentage of Reencoded readers deal directly with clents, it’s time we take a closer look at how to deal with them. It’s not uncommon for a client’s wants and a client’s needs to head in completely different directions. Hopefully these tips will help you draw the two back together and provide the client with a product or service that they’re happy with and that suits their requirements.

Praschan, Mark. ReEncoded (2008). Careers>Consulting>Web Design

Make Your Designs ‘POP’

Admit it, effects are cool. Drop shadows, gradients, glows, bevels and the like can be a lot of fun and are ridiculously easy to apply to your designs. However, once you discover the powerful effects waiting inside today’s graphics suites, it’s easy to get carried away.

Praschan, Mark. ReEncoded (2008). Design>Graphic Design>Web Design