Developing a Communication Strategy for a Research Institute  

For an organization with a broad mission to improve the state of the practice in a domain, effective communication is essential. Our team developed a communication strategy for creating clear and consistent messages and for making the best use of resources for communication work. Our communication strategy defines products and internal processes for optimizing communication with our most important stakeholders, organizational decision makers in the software engineering community.

Pollak, Bill and Anne Humphreys. STC Proceedings (1998). Articles>Communication>Policies and Procedures

How to Promote Technical Communication Services in Your Organization  

Successfully promoting technical communication services in organizations requires more than just the right brochure, the right slogan, or the right Web page. A technical communication team must first make strategic decisions about how it can most effectively contribute to the success of the overall enterprise. In this paper, I describe how our team successfully improved the perception of our value to the rest of our organization by adopting an attitude of service toward our internal customers.

Pollak, Bill. STC Proceedings (1999). Careers>TC>Workplace