Technology Transfer and the Intercultural Communicator 
For effective intercultural communication, technical writers and editors need to analyze documents for tone. Tone often reflects an ethnocentric attitude which can undermine intercultural communication. Through a reconceptualization of technology transfer, applied anthropology provides a means for eliminating an ethnocentric attitude. Technology transfer, viewed as an interactive negotiable process, suggests questions which may serve as a heuristic for evaluating tone in intercultural communication.
Perkins, Jane. STC Proceedings (1994). Articles>Writing>International>Technical Writing