If You Build It, Will They Come? The Importance of Promoting Technical/Professional Writing Programs  

Although the field of technical/professional writing continues to grow apace with the demand for its graduates, a large number of people, especially students, have never heard of it, or, if they've heard of it, have no idea what it is. Consequently, our program has begun an aggressive promotional campaign.

Patterson, Celia. CPTSC Proceedings (2000). Academic>Education>WPA>Marketing

The Service Course and Its Stretchable/Permeable Borders  

The smaller the program, the more stretchable/permeable the borders of the service course must become.

Patterson, Celia. CPTSC Proceedings (2003). Articles>Education>Writing