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	<title>Palkovic, Lawrence A.</title>	<link>http://tc.eserver.org/authors/Palkovic,_Lawrence_A.</link>
	<description>A bibliography of works by Palkovic, Lawrence A. in the field of technical communication.</description>
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	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
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	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Palkovic, Lawrence A.</title>
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		<title>Bright Words, Dull Words, and Snags: A Theory of Technical Writing</title>
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		<description>While all words on the page should be necessary, not&#xD;every word carries the same importance. Yet words&#xD;compete for attention, and depending on what they mean&#xD;to readers, one word may make a greater impression than&#xD;another. As writers, we must express what’s important&#xD;with bright words. We must tone down what’s not&#xD;important and express them with dull words. We must&#xD;avoid snags, words that distract, confuse, or interfere in&#xD;any way with the smooth transfer of information.</description>
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