http://tc.eserver.org/authors/O'Gribin,_Niall A bibliography of works by O'Gribin, Niall in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/O'Gribin,_Niall http://tc.eserver.org/28209.html http://tc.eserver.org/28209.html Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and catalog it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you - by specifying information using a variety of methods. http://tc.eserver.org/28207.html http://tc.eserver.org/28207.html Microformats are markup that allow expression of semantics in an HTML document. Microformats are designed for humans first and machines second, and are a set of simple, open data formats built upon existing and widely adopted web standards. http://tc.eserver.org/28208.html http://tc.eserver.org/28208.html Many people find it difficult to read from a computer screen - especially visually impaired users, and those with reading difficulties such as dyslexia. Many people print pages out to read them later, which isn't very efficient in terms of time (as well as paper consumption). Unsurprisingly, a number of 'read aloud' applications are emerging for web sites. http://tc.eserver.org/28206.html http://tc.eserver.org/28206.html There are many reasons why you should strive to make your web site as accessible as possible: legal reasons; economic reasons; technical reasons. http://tc.eserver.org/28203.html http://tc.eserver.org/28203.html Due to the proliferation of Java applications and applets on the Internet, it is essential that accessibility barriers are not introduced during their development.