Making Professional Development Work for You 
Obtaining a degree and entering the workforce is not the end of the educational experience; it is the beginning of the Life-long process of professional development. Professional development benefits employees by helping them to progress and increase their worth to the company, and it benefits management by poviding them with more skilled and knowledgeable employees, Many opportunities are available to communicators, such as professional societies, conferences, seminars, books, and journals. Communicators, then, must seek out the opportunities, devise a professional develop-merit plan, overcome the obstacles, and then implement what they have learned.
O'Brien, Charles J. III and Russell B. Stoner. STC Proceedings (1993). Careers>Education>Continuing