Your New Excuse to Get an Xbox: How UX Professionals Can Learn from Video Game Design

Games are fun, addictive, beautiful, and immersive. Websites, for the most part, are not. Take a moment and think about what video games look like, what they sound like, the way you can move on the screen, what “you” can be. Think of how you feel when you play and who you play with. Consider the launch of Halo 3 on Xbox 360, with unprecedented graphics, sound, and interactivity that Time.com called “refined to the point where it delivers only pure unadulterated gaming bliss.”

Northrop, Mia. Boxes and Arrows (2008). Articles>User Experience>User Interface