#26358
Without a doubt, delivering translation and localization services for the game and toy industries is more than child’s play. These days, with billions of dollars in revenue from international sales at stake, companies are becoming more and more aware of the importance of delivering quality localized products to specific markets. With incredible growth rates in segments such as computer and video games (which make more money than the US film industry these days), but also with learning toys, board games and many other products trying to find their ways into playrooms worldwide, the industry is a strong player that demands to receive quality services from translation and localization vendors. While many of the same questions that affect any translation and localization project are also valid for these markets, there are a variety of issues unique to the game and toy industry that need to be addressed.
Niedermair, Christoph. tekom (2005). Articles>Language>Localization