Blogging as Social Activity, or, Would You Let 900 Million People Read Your Diary? 
'Blogging' is a Web-based form of communication that is rapidly becoming mainstream. In this paper, we report the results of an ethnographic study of blogging, focusing on blogs written by individuals or small groups, with limited audiences. We discuss motivations for blogging, the quality of social interactivity that characterized the blogs we studied, and relationships to the blogger¡¯s audience. We consider the way bloggers related to the known audience of their personal social networks as well as the wider 'blogosphere' of unknown readers. We then make design recommendations for blogging software based on these findings.
Nardi, Bonnie A., Diane J. Schiano and Michelle Gumbrecht. Comcast (2003). Articles>Web Design>Blogging>Social Networking
An Ecological Approach to Design
This talk will explain how to use ecological design, which is an expansion of ethnography, to leverage both the rich local information from case studies, and a wider sociological perspective to take account of global realities.
Nardi, Bonnie A. Argus Center (2000). Presentations>Information Design>Knowledge Management
I want to try to explain how I came to think about technology and people ecologically through my interactions with reference librarians. And I want to mention some of the touchstones that led to the concept of information ecologies. In looking at the library, what struck me as an outsider and anthropologist studying the work practices of reference librarians, was first, the very congenial mix of human and technical resources. Second, I was very impressed with the way libraries are run through a very clear application of values. So, for example, values such as service to clients, cost effectiveness, the timely delivery of information, open access to information. And finally, I was really struck by the attention that reference librarians pay to the specifics of clients' situations and needs.
Nardi, Bonnie A. Library of Congress (1998). Articles>Information Design>Cultural Theory
It's Not What You Know, It's Who You Know: Work in the Information Age 
We discuss our ethnographic research on personal social networks in the workplace, arguing that traditional institutional resources are being replaced by resources that workers mine from their own networks. Social networks are key sources of labor and information in a rapidly transforming economy characterized by less institutional stability and fewer reliable corporate resources. The personal social network is fast becoming the only sensible alternative to the traditional 'org chart' for many everyday transactions in today's economy.
Nardi, Bonnie A., Steve Whittaker and Heinrich Schwarz. First Monday (2000). Articles>Workplace>Collaboration
Post-Cognitivist HCI: Second-Wave Theories

Historically, the dominant paradigm in HCI, when it appeared as a field in early 80s, was information processing ('cognitivist') psychology. In recent decades, as the focus of research moved beyond information processing to include how the use of technology emerges in social, cultural and organizational contexts, a variety of conceptual frameworks have been proposed as candidate theoretical foundations for 'second-wave' HCI and CSCW. The purpose of this panel is to articulate similarities and differences between some of the leading 'post-cognitivist' theoretical perspectives: language/ action, activity theory, and distributed cognition.
Kaptelinin, Victor, Bonnie A. Nardi, Susanne Bodker, John M. Carroll, Jim Hollan, Edwin Hutchins and Terry Winograd. ACM SIGCHI (2003). Articles>Human Computer Interaction>History
There are 20 readers currently online: 1 registered user and 19 guests. Register.

![]()
![]()


![]()
![]()
![]()