Approaches to Creating Personas 
You do research to better understand your users, but exactly what is it that you want to find out about them? That's the first question you need to ask, and its answer dictates which research methods you should use, since specific methods are tailored to finding specific types of information.
Mulder, Steve. InformationDesign (2007). Articles>User Centered Design>Methods>Personas
We really don't have to be stuck in bland land anymore. Font embedding is here, which means that we can use just about any font we want to on our Web pages, and users will actually see it.
Mulder, Steve. Webmonkey (2002). Design>Web Design>Typography
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