A Comparison of Two Computer Fonts: Serif versus Ornate Sans Serif

Fonts are described in terms of their face, style, size and color. There are two main types, namely, serif and sans serif. Serif fonts have small appendages at the top and bottom of the letter. Serif fonts are the preferred fonts for large blocks of text, since the serifs are thought to help to distinguish each letter and thus, make it easier to read strings of characters. Sans serif fonts consist of only primary line strokes and are therefore simpler in shape, e.g. Arial and Futura. In standard typography these fonts are used primarily for short phrases, e.g. headings. This study compares reading performance between an ornate sans serif font (Gigi) and Times New Roman. The traditional measures of reading speed, comprehensibility, and subjective preference were employed.

Morrison, Sarah and Jan Noyes. Usability News (2003). Design>Typography>Fonts>Online

Comparison of Two Computer Fonts: Serif vs. Ornate Sans Serif

This study compares reading performance between an ornate sans serif font (Gigi) and Times New Roman. The traditional measures of reading speed, comprehensibility, and subjective preference were employed.

Morrison, Sarah and Jan Noyes. Usability News (2003). Articles>Typography>Online