Content, the Once and Future King  

Content is the digital-stuff we use everyday in our work lives to sell and service, help and maintain our customers, our partners and ourselves. Content is the evidence of what we do. Carl Sagan said about life on Earth, 'We are star-stuff.' In our business lives, we are content-stuff. Enterprise Content Management emerges as the key factor in employee empowerment.

Moore, Andy. KMworld (2001). Articles>Content Management