Angry Bloggers Attack: How Do You Respond?

When bloggers attack, we, as trained communication experts, must be ready to respond, and must recognize bloggers as a new wave of reporters. Many are key influencers who can rally a community against you. Working with bloggers and responding quickly builds rapport and relationship. And gets you the bigger story—maybe even a more balanced story.

Miller, Roy G. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Blogging