The Art of Icons

Being "minimalist" and "streamlined" is not always most effective. Have you ever written yourself a quick, shorthand note, only to find later that you had no way to unpack your own great idea? Icons work similarly. They are pictures – meant to provide a visual shorthand to users moving through a task. While research indicates that icons are best when initially paired with text to increase recognition and learnability, users experienced with a given set of icons will begin to ignore the text, scanning for and acting from the image alone.

Michaels, Mary M. UI Design Newsletter (2007). Articles>Graphic Design>User Interface

Understanding the Persuasive Flow

Wiggly, distracting, or poorly placed ads irritate users. Worse, they teach site visitors to ignore whole sections of layout. Yet some online ads work. They capture visitors visually, and present an engaging hook. They get visitors to click. Even, at times, from the home page. So what's the difference?

Michaels, Mary M. UI Design Newsletter (2007). Articles>Web Design>Marketing>User Experience